CT Staffing and Recruiting News

The latest advice and best practices in hiring and careers.

Using Google+ as a Recruiting Tool

Move over, LinkedIn.  There’s a new kid in town that’s making a splash on the social media landscape – Google+.  With over 90 million users (as of January 2012), Google+ offers a new way to network, connect with colleagues and uncover fresh talent.

If you haven’t created your Google+ account yet, here are a few of the features which may make it an attractive addition to your social media recruiting toolbox:


As more job seekers create Profiles on Google+, these will be easy (and free) to search.


Google+ allows you to organize your contacts into an unlimited number of distinct groups (Circles), making it easy to share and communicate with different types of people in different ways.  You can set-up Circles for clients, business prospects and each type of candidate you recruit.  With the ability to share to a select group, you can communicate instantly while maintaining confidentiality.


While some feared that social media would be the end of meaningful face-to-face interaction, group video chat will bring people closer again.  Google+ seamlessly integrates this technology.  It allows you to screen candidates “face-to-face,” without having them physically come to your site.  The tool also makes it easy for multiple interviewers in different locations to participate in the process via computer or smartphone – sort of like a virtual conference room.


Staying current within your industry is critical to recruiting success.  The Google+ Sparks feature makes it easy to accomplish this, by functioning like a newsfeed for the subjects on which you want to stay up-to-date.  In addition to following news, you can also use Sparks to share information and start conversations with members of your various Circles.

Admittedly, it will be a while before Google+ becomes the recruiting powerhouse it has the potential to be.  Still, top talent and potential clients will expect you to have a presence here.  So while this new platform gains steam, stay ahead of the curve.  Develop a comprehensive profile, make your connections and organize your Circles now.

Searching for talent in Wallingford, Westbrook or Middletown Connecticut?

Contact A.R. Mazzotta.  Serving Middlesex, New Haven, New London and Hartford counties, as well as parts of Fairfield, Tolland and Windham counties, our network includes talented professionals throughout Connecticut.  Whether your workforce needs are simple or complex, temporary or direct, we’ll find the right professionals you need for your business.